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Value chain
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Series
of activities involved in the design, production, marketing, delivery, and
support of any product or service; each link in the chain adds or removes value
from product
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Supply chain
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All
the activities necessary to turn raw materials into a good or service and put
it in the hands of the consumer or business customer (distribution channels are a subset of the supply chain, logistics management involves moving goods through the supply chain)
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Channel of distribution
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Firms
or individuals that facilitate the movement of a product from the producer to
the final customer
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Channel intermediaries
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Firms
or individuals (wholesalers, agents, brokers, retailers) who help move product
from producer to the consumer or bus user à indirect channel
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Breaking bulk
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-
purchase large qtys of goods but sell a few at a time to dif customers
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Create assortments
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Providing
a variety of products in 1 location to meet buyer needs
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Facilitating functions
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Make
the purchase of process easier for customers and manufacturers
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Disintermediation
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Elimination
of some layers of channel of distribution to cut costs and improve the
efficiency of the channel
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Knowledge management
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Comprehensive
approach to collecting, organizing, storing, and retrieving a firm’s
information assets à using past experiences and data to solve
problems
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Wholesaling intermediaries
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Firms that handle the flow of products from the manufacturer to the retailer to or business user
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Independent intermediaries
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Merchant wholesaler, and merchandise agents or brokers, -
do business with many dif manufacturers and dif customers
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Merchant wholesalers
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-
independent intermediaries that buy goods from manufacturers and sell to
retailers and other b2b customers, take title and assume risk of products
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Merchandise agents or brokers
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Independent
intermediaries that provide services in exchange for commissions, never take
title but may or may not take possession
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Channel levels
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Refers
to number of intermediaries that make up a channel of distribution
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Slotting allowance
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A
fee paid in exchange for agreeing to place a manufacturer’s products on a
retailer’s valuable shelf space
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