Chapter 15: Personal Selling and Customer Service

23 cards   |   Total Attempts: 197
  

Cards In This Set

Front Back
Basic Sales Tasks
Order-getting, order-taking, and supporting
Order Getters
Concerned with establishing relationships with new customers and developing new business
Order Getting
Seeking possible buyers with a well-organized sales presentation designed to sell a good, service, or idea.
Order Takers
Sell to the regular or established customers, complete most sales transactions, and maintain relationships with their customers.
Order-Taking
The routine completion of sales made regularly to target customers.
Supporting Salespeople
Help the oder-oriented salespeople, but they don't try to get orders themselves.
Missionay Salespeople
Supporting salespeople who work for producers - calling on intermediaries and their customers.
Missionay Salespeople
Supporting salespeople who work for producers - calling on intermediaries and their customers.
Technical Specialists
Supporting salespeople who provide technical assistance to order-oriented salespeople.
Customer Service Reps
Work with customers to resolve problems that arise with a purchase, usually after the purchase has been made.
Team Selling
When different people work together on a specific account
Major Accounts Sales Force
Sells directly to large accounts
Telemarketing
Using the telephone to "call" on customers or prospects
Sales Territory
A geographic area that is the responsiblity of one salesperson or several working together.
Job Description
A written statement of what a salesperson is expected to do