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Related Flashcards
Related Topics
Cards In This Set
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Hard money
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Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission.
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527 political committees
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Nonprofit and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters
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Political action committee (PAC)
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A federally registered fund-raising committee that represents an interest group in the political process through campaign donations
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Inoculation ad
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Advertising that attempts to counteract an anticipated attack from the opposition before the attack is even launched
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Pollster
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A professional who takes public opinion surveys that guide political campaigns
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Nomination campaign
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That part of a political campaign aimed at winning a primary election
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Finance chair
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A volunteer who coordinates the fund-raising efforts for the campaign
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Public funds
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Donations from the general tax revenues to the campaigns of qualifying presidential candidates
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Candidate debates
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Forums in which political candidates face each other to discuss their platforms, records, and character
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Matching funds
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Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises
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Internet team
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The campaign staff that makes use of web-based resources to communicate with voters, raise funds, organize volunteers, and plan campaign events
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Communications director
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The person who develops the overall media strategy for the candidate, blending the free press coverage with the paid TV, radio, and mail media
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Get-out-the-vote (GOTV)
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A push at the end of a political campaign to encourage supporters to go to the polls
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Press secretary
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The individual charged with interacting and communicating with journalists on a daily basis
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Negative ad
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Advertising on behalf of a candidate that attacks the opponent's platform or character
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