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Cards In This Set
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Commercial bias
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-the tendency of the media to make coverage and programming decisions
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Hard money
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- campaign funds donated directly to candidates; amounts are limited by federal election laws
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Soft money
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- unregulated campaign contributions by individuals, groups, or parties that promote general election activities but do not directly support individual candidates
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Electoral mandate
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- the perception that an election victory signals broad support for the winner’s proposed policies
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Mass media
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- means of conveying information to a large public audiences cheaply and effiecently
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Framing
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-process through which the media emphasize particular aspects of news story, thereby influencing the public’s perception of the story
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Blogs
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- web logs, or online journals, that can cover any topic, including political analysis
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Gatekeepers
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-journalists and media elite who determine which news stories are covered and which are not
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Priming
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-the way in which the media’s emphasis on particular characteristics of people, events, or issues influence the public’s perception of those people, events, or issues
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Selective perception
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- the phenomenon of filtering incoming information though personal values and interests
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Horse-race journalism
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-the media’s focus on the competitive aspects of politics rather than on actual policy proposals and political issues
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Sound bites
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-a brief, snappy excerpt for a publics figure’s speech that is easy to repeat on the news
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Feeding frenzy
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- excessive press coverage of an embarrassing or scandalous issue
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Permanent campaign
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-the idea that governing requires a continual effort to convince the public to sign onto the program, requiring a reliance on consultants and an emphasis on politics over policy
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News management
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-the efforts of a politician’s staff to control news about the politician
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