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Cards In This Set
| Front | Back |
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Negotiation Process
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The offer, informal meetings, strategy formulation, negotiations, and implementation
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The Offer
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Assess each parties' needs and commitment
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Informal Meetings
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Trust-building among deal makers
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Strategy Formulation
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Review & assess factors to be negotiated
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Negotiations
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Formal, informal, short or ong
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How to negotiate internationally
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Assistance, traditions/customs, language, determine authority limits, patient, negotiation ethics, silence, persistence, view, meaning of agreements
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Marketing Communications Strategy: Step 1
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Assess marketing communications opportunities
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Marketing Communications Strategy: Step 2
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Analyze marketing communications resources
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Marketing Communications Strategy: Step 3
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Set marketing communications objectives
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Marketing Communications Strategy: Step 4
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Develop and evaluate alternative strategies
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Marketing Communications Stragety: Step 5
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Assign specific marketing communications tasks
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Advertising
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Any form of non-personal communication
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Personal selling
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Use of person-to-person communication
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Publicity
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Non-paid, commercially significant news
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Sales promotion
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Direct inducements of extra value or incentives
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