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Passive Preservers (PP)
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Investors who place a great deal of emphasis on financial security and preserving wealth rather than taking risks to grow wealth. (Basic type: Passive. Risk tolerance level: Low. Primary biases: Emotional).
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Friendly Followers (FF)
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Passive investors with a low to medium risk tolerance who tend to follow
leads from their friends, colleagues, or advisers when making
investment decisions and often overestimate their risk tolerance. (Basic type: Passive. Risk tolerance level: Low to medium. Primary biases: Cognitive).
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Independent Individualist (II)
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Active investor with medium to high
risk tolerance who is strong-willed and an independent thinker. (Basic type: Active. Risk tolerance: Medium to high. Primary Biases: Cognitive).
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Active Accumulator (AA)
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The most aggressive behavioral investor type who are entrepreneurial and often the first generation to
create wealth; and they are even more strong-willed and confident than
Independent Individualists. (Basic type: Active. Risk tolerance: High.
Primary Biases: Emotional).
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Naive (adj)
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Ngây thơ, mộc mạc, chất phát (naive diversification, naive investor)
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Inertia (n)
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Inaction, inactivity: tinh tri tre, su khong chiu thay doi
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Halo
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vầng hào quang quanh đầu các vị thánh
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Halo effect
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Extends a favorable evaluation of some
characteristics to other characteristics.
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fallacy
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A false idea that many people believe is true
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gambler’s fallacy
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a misunderstanding of probabilities in which people
wrongly project reversal to a long-term mean, is a related cognitive bias
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Social proof bias
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A bias when a person follows the
beliefs of a group
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