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Related Flashcards
Related Topics
Cards In This Set
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Channel distribution
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A sequence of marketing organizations that directs a product from the producer to the ultimate user
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Middlemen
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A marketing org. that links a producer and its user withing a marketing channel
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Merchant middlemen
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A middlemen that actually takes a title to products by buying them
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Functional middlemen
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A middlemen that helps in the transfer of ownership of products but does not take a title to the products
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Retailer
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A middlemen that buys from producers or other middlemen and sells to consumers
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Wholesaler
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a middlemen that sells products to other firms
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Intensive distribution
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The use of all available outlets for a product
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Selective distribution
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The use of all available outlets for a product in each geographic area
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Exclusive distribution
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The use of only a single retail outlet for a product in a large geographic area
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Supply-chain management
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Long term partnership among channel members working together to create a distribution system that reduced inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers
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Vertical channel integration
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The combining of two or more stages of a distribution channel under a single firms management
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Merchant wholesaler
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A middlemen that purchases goods in large quantities and then sells them to other wholesalers or retailers and to institutional, farm, government, professional, or industrial users
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General merchandise wholesaler
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A middlemen that deals in a wide variety of products
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Limited line wholesaler
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A middleman that stocks only a few product lines but carries numerous product items within each line
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Specialty line wholesaler
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A middleman that carries a select group of products within a single line
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