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Related Flashcards
Cards In This Set
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Advertising
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Is a paid, mass-mediated attempt to persuade
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Client/sponsorte
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The company or organization that pays for advertising
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What three things does advertising have to do?
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Must be paid for
deliver to an audience via mass media and attempt persuasion |
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Intergrated Brand Promotion
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The process of using a wide range of promotional tools working together to create widespread brand exposure
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Advertisement
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A specific message that someone or some organization has placed to persuade an audience
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Advertising campaign
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Series of coordinated advertisements that communicate reasonably cohesive and intergrated theme
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Model of Mass Mediated Communication
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·
(Production) interaction of advertiser, imagined
audience, agency, media and other social institutions that results in
production advertising content-> (reception) history, personality,
advertiser, and purposes forming context-> individual audience members
understanding-> meanings formed : common and individual
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Audience
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group
of individuals who receive and interpret messages sent from companies
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Target
audience
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particular
group of consumers singled out by an organization for an advertising or
promotion campaign
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Household
consumers
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most
conspicuous audience in that most mass media advertising is directed at them
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Audience Categories
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household consumers
member of buisness organizaitons members of a trade channel professionals government officials and employees |
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Members of a trade channel..
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include
retailers, wholesalers, and distributors. target audience for producers of both
household and business goods
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Global advertising
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Ad is used worldwide with only minor changes
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Trade journals
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Magazines published specifically for memebrs of a trade and carry highly technical articles
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Audiences Geography
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global
international national regional and local adv |
