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– Attempt to capture complexity of human behaviour in its natural environment– Detailed narratives of behaviour– Focus on the big pictur
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Qualitative research
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Inductive is
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Qualitative
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Deductive is
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Quantitative
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General to specific
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Deductive
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Specific to general
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Inductive
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Positivism
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– Philosophical position on how knowledge can be obtained– Stresses the importance of observable facts in the valid accumulation of knowledge– At the root of the so-called “scientific psychology”– NOT statistic
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Who worked according to strict positivist principles
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BF skinner
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Positivism applies equally to quantitative and qualitative research
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Post positivist
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– BOTH are concerned with the collection of observed information– NEITHER are concerned with finding universal law |
Post positivism
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Differences between qualitative and quantitative methods
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– Data Collection– Data Analysis
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What does quantitative do with data collection
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Use highly structured materials (e.g., MC questionnaires, physiological measures)• In relatively structured settings (e.g., lab)
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What does mixed quantitative and quantitative do with data collection
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May use some structured materials and other lessstructured material, (e.g., MC AND open-ended questions) in order to obtain a fuller picture of the dat
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What does qualitative do with data collection
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Data collected to be as full and complete as possible (e.g., video, open-ended interviews)• Often try to use as naturalistic material as possible
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What do quantitative do with data analysis
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Statistical methods• (if qualitative data gathered, quantitative analysis possible through coding procedures)
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What does mixed quantitative and quantitative do with data analysis
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• Statistical methods, illustrated or expanded on with examples
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