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Cards In This Set
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The five canons of rhetoric
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Invention
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The content of a message
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Arrangement
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The organization of a message
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Style
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The mode or genre of a message
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Memory
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The remembering of a message
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Delivery
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The presentation of a message
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Rhetoric
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Defined by Aristotle as "uncovering, in any given situation, the available means of persuasion."
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Ethos
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Rhetorical appeal that targets a listener's sense of the speaker's credibility.
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Logos
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Rhetorical appeal that targets a listener's logical reasoning.
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Pathos
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Rhetorical appeal that targets a listener's emotions.
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Sophists
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Teachers that believed that what mattered most was not what actually happened but, rather, how people presented their case, explanation, or reasoning for what happened.
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Thesis
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An integral component to successful communication, this is the overarching claim of a message.
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Paradigms
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Worldviews or ways of seeing.
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Elocution
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Period in history of communication studies filed when rhetoric became a field that focused only on delivery and style.
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Invention
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In Cicero's canons of rhetoric, this component is a message's content.
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